Sunday, December 1, 2013

Final Reflection

So, it's been a little over a month since the epic CreateAthon@USC.  I've been wanting to write this post since the second I left the dreary halls of the Coliseum that day, but I knew that fatigue was undoubtedly affecting both my judgment and ability to form intelligent sentences.

Since then I've been waiting for the pride and excitement that immediately comes out as soon as anyone brings it up to subside, and it honestly hasn't.  By now I am more than caught up on sleep, out of constant communication with my nonprofit and focusing on other aspects of my semester, but the feeling still hasn't gone away.

To be honest, I didn't know what I was getting into with CreateAthon@USC.  I took this Creative Leadership class because I needed a journalism elective, and I consider myself to be somewhat of a leader and kind of creative.  I didn't know what CreateAthon was, and I certainly didn't know what sort of effect it would have on me.

At the kickoff, I realized a change in the dynamic of my classmates with whom I'd spent the past months planning the event.  Suddenly, we weren't strangers who had taken a class together--we were a team.  Everyone was going out of his or her way to help someone else.  It finally clicked that we were all in it together.

When working with the creative teams, I know I speak on behalf of everyone when I say we were blown away.  These incredible people, students and mentors, truly were the best of the best.  People say you're only as strong as your weakest link, but luckily for us, we didn't have any of those.  You all were the heart and soul of what we did that night.  I want to sincerely thank you for every single one of the 24 hours you committed to this cause.  You didn't have to do it, which makes it all the more incredible that you did.

As far as the faculty and professional mentors, you challenged us to think unconventionally and refused to settle for mediocrity in all aspects of the creative process that night.  We were lucky to work alongside some of the most talented and kindhearted individuals in the business that night. Thank you.  Thank you.  Thank you.

Professor Mallia, I can't express in words how much you impacted each and every one of us this semester.  I know we agree that while this may have been the single most frustrating class of our college careers, we gained knowledge and experience that would have never been possible in a classroom setting.  Thank you for teaching us how to lead by leading us--by letting us fail, but by never letting us go through any of it alone.  It wouldn't have been possible without you.

Next year, CreateAthon@USC will continue, and I am confident that it will only get bigger and better as the years go on.  So this is my final thank you on behalf of the first ever CreateAthon@USC--to the creatives, the mentors, the sponsors, Professor Mallia and Professor Farrand, and above all, to the incredibly talented, devoted team leaders.  The first CreateAthon@USC could've been anything, and you all made it amazing.  I will be forever in awe of what we did that night.

Sincerely,
Kellie McKinney




Sunday, October 27, 2013

The Observation Deck

We had the hardest time thinking of an effective way to channel everyone's frustrations and joys.  And to be honest, I kind of just wanted to capture people losing their minds on film.

Cue the Observation Deck.  Think of it like something you'd see in the real world: a stationary camera away from everything going on where participants can speak their minds and let it all go.

It started around hour 12.  About halfway through. 

Here are some of my favorite clips:






Let's just say, things got weird.


Kellie McKinney
CreateAthon@USC 2013
Team Leader, Social Media Director, and all-around think-aheader

Saturday, October 26, 2013

A Creative Diet


"At times, it's more like a CreateAthon."
- Peyton Rowe, VCU CreateAthon extraordinare

It was hard to find a balance.  Be healthy or treat yourself?  Stay hydrated and get caffeine?  Both ideally, but how?  Either way, creative minds work best with a full stomach.  We made sure that wouldn't be an issue.






We want to give a big thanks to Moe’s Southwest Grill, Cupcake Down South, Chick-fil-a, Groucho’s Deli, Hooligans and Firehouse Subs for providing us with the energy we needed to push through 24 hours!  We also want to thank each of the six nonprofits for their contributions in fueling the troops.






Pace Yourself


It’s early Saturday morning and there is only seven hours until the teams present to their clients. By now fatigue has set in, attention spans are waning and the push to produce is becoming harder. In order to make it to the finish line successfully, participants are going to need to pace themselves. This means they are going to have to take some time to reflect on what they have done, make peace with their progress and stay hydrated, but there are a few things that shouldn’t be done in this particular situation. For example, don’t hideout in a bathroom stall for a quick nap, don’t eat five Moe’s burritos in one sitting, don’t leave an itch unscratched and do not, seriously, do not shotgun a Red Bull.



Jared Owenby
CreateAthon@USC 2013
Documentary Team Blogger, Social Media Enthusiast,
and Copy Writing Extraordinare

Bloopers Reel One


It’s beginning to get weird at the CreateAthon@USC headquarters. The jitters have set in and the pressure persists. Participants have resorted to coffee and shenanigans to keep the creative juices flowing; from flying burritos to candy drops, nothing relieves stress like a good laugh. So, like Miley Cyrus, we can’t stop, and we won't stop. Our focus is on point. 



We're the Documentary Team.  We're always fiery.

Jared Owenby
CreateAthon@USC 2013
Documentary Team Blogger, Social Media Enthusiast,
and Copy Writing Extraordinare



Friday, October 25, 2013

Kickoff Recap

 Here goes nothing. (But not really.)

CreateAthon@USC Inaugural Kickoff!

Even though it took less than one of the 24 hours, the pep rally was a huge part of CreateAthon@USC.  How do we get the creatives excited?  How do we show our appreciation for the mentors?  How do we express the magnitude of the challenge we're about to undertake?  These are questions we wanted, no, needed to address.  With the help of Alex Rodbell, event planner and team leader, we were able to plan an all-encompassing, successful pep rally.

Notable attendees included:
  • 59 student participants
  • 3 CreateAthon@USC masterminds
  • 9 professional mentors
  • 6 additional faculty members
  • Charles Bierbauer, dean of the College of Mass Communication and Information Studies
  • WLTX news 
  • USC news outlets


Motivational tidbits from co-conspirators Karen Mallia and Scott Farrand inspired, informed and encouraged the participants.  Then it was "t-shirt time."  When we put on our shirts, all 77 volunteers, from different places and backgrounds, became one.  One incredible group of people, bonded by a common goal.  To create.  To inspire.  To make magic happen.  All in 24 hours.  As soon as we heard USC's adopted anthem "Sandstorm" start to play, we were ready to go.




Editorial Note: We had no idea what we were getting ourselves into.

Thursday, October 24, 2013

Wait... it's tomorrow?

It's crunch time, people.

Here's a little sneak peak into the last minute chaos:

Team leaders are busy putting together informational packets for each member of the creative teams.  These packets will serve as reference guides for the creatives and contain everything they could ever want to know...and more.

Will Fortanbary, team leader and creative mastermind for Helen Hill Media Education Center, takes time to be goofy on the last minute trip to Sam's Club.  A positive attitude like his makes all the difference!


All loaded up and ready to go first thing in the morning.  We've done all we can do to prepare.  Ready or not, here it comes.


15 hours until kickoff!